《 憨記 Hangi ─ 品牌題字 》

「 快速年代，最珍貴的是一輩子只做好一件事的執著。」

憨記 是 2022年成立於大台中市區的洗鞋工作室，本著這樣的初心服務所有的愛鞋者。

書寫時我一直在想關於人願為憨的心境，速食年代裡這著實不是一件容易的事。

我選擇用直觀的畫面感處理

將 「 敢 」、「 心 」 分成兩種情緒。

豐滿的「 敢 」即為勇敢、勇氣

並將自在於當下的微笑表情融入「 心 」的型態之中

藉此呼應品牌核心態度的表彰。

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搜尋 instagram : hangi_lab
也歡迎您們來體驗業主的熱忱與專注。

' Han Ji Technology Lab - Brand Inscription '

"In this ever-changing world, the most precious thing is the persistence of doing only one thing well in a lifetime."

Founded in 2022 in Taichung City, Han Ji is a shoe washing studio that serves all shoe lovers with this original intention.

When I was writing, I kept thinking about the state of mind of people who want to be humble, which is really not an easy task in times of rapid change.

I chose to use, intuitive picture sense processing to divide "敢 gǎn" and "心 xīn" into two emotions.
Fullness of “敢 gǎn” is courage, and the smile expression that is self-contained in the present is integrated into “心 shin” to echo the recognition of the brand's core attitude.

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Serach instagram : hangi_lab
Welcome to experience the enthusiasm and focus of the owners.